- The Idea: To get guys to shave everyday, we created a faux protest movement of women who refused to shave their underarms and legs until their men gave up the scruffy look. Over 8 million people saw the viral films, and hundreds of blogs in over 40 countries brought NoScruf to the unshaven masses.
- The Idea: To introduce a new toothbrush designed for sensitive gums, we called upon the most sensitive man in the world, Fabio, to launch it on Valentine’s Day. The personalized romance novel generated awesome buzz, site visits and press, including a two-minute segment on Good Morning America.
- The Idea: Created to launch the new Radiance line of Downey fabric softeners, this integrated campaign combined reality TV and user generated content to keep people coming back week after week.
- The Idea: The New York Times called this effort the best offline/online integration of all the marketing campaigns in the 2008 Super Bowl. It let people put themselves in one of the most popular Super Bowl spots, and then invited them to create their own commercial.
- The Idea: A great example of marketing as a service, high quality video and animation make this site a go-to destination for male grooming tips.
- The Idea: The new Venus Breeze was designed to make shaving easier than ever. We emphasized that fact by making it a breeze for young women to create the perfect boyfriend.
- The Idea: This page-takeover helped launch the all-wheel drive Saab 92X in an engaging, memorable way.
- The Idea: The first Saabs were actually jets. This online experience, part of an integrated campaign, is a celebration of Saab’s past and an affirmation of the current automobiles’ quality.
- The Idea: The Home Depot wanted a bigger share of the millions of dollars spent every year on holiday decorations. This site combined video and 3-D animation, allowing users to “sample” holiday decorations inside and outside of the home.
- The Idea: Filled with fun surprises, this site makes it easy for people to get new meal ideas. It also significantly increased the amount of time they spent online with Hillshire Farm.
- The Idea: This short film, part of the NoScruf.org site, shows what happens to one unfortunate dude who decides he doesn’t need to shave every day. The video was also distributed on YouTube, Heavy.com and 20 other video sites, where millions of guys (and their girlfriends) saw it. With a tiny media budget, this delivered a remarkable ROI.
- The Idea: This was the film that defined the Noscruf movement. Believe it or not, many bloggers thought the movement was real.
- The Idea: While I created this film some time ago, given recent stock market gyrations it has never been more relevant.
- The Idea: When the work we did for Icelandic client Glacier Tours was nominated for a Clio, it was a first for Iceland and mentioned on the local news in Reykjavik. The Icelandic Investment Bank saw the story and we ultimately won their business as well.
- The Idea: State Street was seen as a cold, analytical institutional investment bank. We wanted to show what was behind those investments.
- The Idea: A Gold Lion winner at Cannes, this in-store execution was part of a multi-media campaign that helped raise significant funds for needy, deserving musicians.
- The Idea: State Street offers tax-free investments. This direct mail piece points out how big a bite Uncle Sam takes out of your hard-earned income.
- The Idea: These striking 3-D posters reminded men that while they might like the way an unshaven face looks, women hate the way it feels.
- The Idea: The unique Saab car key is part of the mystique of the brand. This welcome kit for new owners asked them to use their key to open this very cool introduction to the Saab world.
- The Idea: This campaign, based on the theme “The more you know about your health the better it is”, aimed to teach people something in every ad.
- The Idea: Grumbacher created the first artist-grade oil paint that you could wash up with soap and water. This campaign was honored at both the Kelly’s and Effies, but, more importantly, it turned the product into the fastest growing item in the fine-art category.
- The Idea: This tour company takes guests on luxury camping trips to Iceland’s breathtaking glaciers. Our campaign combined the incredible photography and headlines with just the right amount of attitude.
- The Idea: I worked with the Jazz Musicians’ Emergency Fund on a number of campaigns. And while I’m proud of the work, I am most proud of the fact that the campaign helped raise enough money to help many talented musicians.
- The Idea: Art directors and print production managers were the target of this effort that focused on Unigraphic’s pressmen.
- The Idea: Just because your’re advertising a product that prevents adhesions during abdominal surgery doesn’t mean the work can’t be creative and elegant.
- The Idea: This campaign, for high-tech company Shiva, was named one of the top B-to-B campaigns in America.
