- The Idea: This short film, part of the NoScruf.org site, shows what happens to one unfortunate dude who decides he doesn’t need to shave every day. The video was also distributed on YouTube, Heavy.com and 20 other video sites, where millions of guys (and their girlfriends) saw it. With a tiny media budget, this delivered a remarkable ROI.
- The Idea: This was the film that defined the Noscruf movement. Believe it or not, many bloggers thought the movement was real.
- The Idea: While I created this film some time ago, given recent stock market gyrations it has never been more relevant.
- The Idea: When the work we did for Icelandic client Glacier Tours was nominated for a Clio, it was a first for Iceland and mentioned on the local news in Reykjavik. The Icelandic Investment Bank saw the story and we ultimately won their business as well.
- The Idea: State Street was seen as a cold, analytical institutional investment bank. We wanted to show what was behind those investments.
