- The Idea: To get guys to shave everyday, we created a faux protest movement of women who refused to shave their underarms and legs until their men gave up the scruffy look. Over 8 million people saw the viral films, and hundreds of blogs in over 40 countries brought NoScruf to the unshaven masses.
- The Idea: To introduce a new toothbrush designed for sensitive gums, we called upon the most sensitive man in the world, Fabio, to launch it on Valentine’s Day. The personalized romance novel generated awesome buzz, site visits and press, including a two-minute segment on Good Morning America.
- The Idea: Created to launch the new Radiance line of Downey fabric softeners, this integrated campaign combined reality TV and user generated content to keep people coming back week after week.
- The Idea: The New York Times called this effort the best offline/online integration of all the marketing campaigns in the 2008 Super Bowl. It let people put themselves in one of the most popular Super Bowl spots, and then invited them to create their own commercial.
- The Idea: A great example of marketing as a service, high quality video and animation make this site a go-to destination for male grooming tips.
- The Idea: The new Venus Breeze was designed to make shaving easier than ever. We emphasized that fact by making it a breeze for young women to create the perfect boyfriend.
- The Idea: This page-takeover helped launch the all-wheel drive Saab 92X in an engaging, memorable way.
- The Idea: The first Saabs were actually jets. This online experience, part of an integrated campaign, is a celebration of Saab’s past and an affirmation of the current automobiles’ quality.
- The Idea: The Home Depot wanted a bigger share of the millions of dollars spent every year on holiday decorations. This site combined video and 3-D animation, allowing users to “sample” holiday decorations inside and outside of the home.
- The Idea: Filled with fun surprises, this site makes it easy for people to get new meal ideas. It also significantly increased the amount of time they spent online with Hillshire Farm.
